Updated on March, 2026

Updated on March, 2026

Privacy policy

This Privacy Notice (“Privacy Notice”) describes the privacy practices of Optimal Insights LLC (Mailtactics) (collectively, “we”, “us”, or “our”). 


Mailtactics provides marketing technology services to other businesses – our clients. To take advantage of our services, our clients share with us information about their individual consumers, including contact details and shopping histories. We analyze that information and develop and send communications to the consumers only at the direction of the client who provided the information, and only on that client’s behalf. 


We may also collect personal data for our own business purposes in connection with our business, such as business contact details of potential customers or job applicants’ resumes. 


This Privacy Notice applies to:

  • The Mailtactics.com website and any other websites or online services controlled by us and which display this Privacy Notice, and

  • Marketing services that we provide to our clients.


Our website and online services are designed for businesses and are not intended for personal, family or household use. Accordingly, we treat all personal information covered by this Privacy Policy, including information about any visitors to our website, as pertaining to individuals acting as business representatives, rather than in their personal capacity.

This Privacy Notice (“Privacy Notice”) describes the privacy practices of Optimal Insights LLC (Mailtactics) (collectively, “we”, “us”, or “our”). 


Mailtactics provides marketing technology services to other businesses – our clients. To take advantage of our services, our clients share with us information about their individual consumers, including contact details and shopping histories. We analyze that information and develop and send communications to the consumers only at the direction of the client who provided the information, and only on that client’s behalf. 


We may also collect personal data for our own business purposes in connection with our business, such as business contact details of potential customers or job applicants’ resumes. 


This Privacy Notice applies to:

  • The Mailtactics.com website and any other websites or online services controlled by us and which display this Privacy Notice, and

  • Marketing services that we provide to our clients.


Our website and online services are designed for businesses and are not intended for personal, family or household use. Accordingly, we treat all personal information covered by this Privacy Policy, including information about any visitors to our website, as pertaining to individuals acting as business representatives, rather than in their personal capacity.

  1. Our Beliefs Regarding User Privacy and Data Protection

The purpose of this Privacy Policy is to inform you of our personal data collection, use, and processing practices. This Privacy Policy also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information. We will never sell, rent or otherwise distribute or make public your personal information.


If you have any questions about this Privacy Policy, please feel free to contact us at the information provided below.

  1. Relevant Legislation

Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:



This site’s compliance with the above legislation, all of which are stringent, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact us.

  1. Personal Information That This Website Collects and Why

We may collect information:

  • Directly from individuals

  • From third party vendors, data brokers, or business partners


The types of information we collect include:

  • Personal and business contact information (such as name, business name, address, telephone number, email address, and mailing address)

  • Payment information (such as credit card or other financial account numbers) 


Mailtactics collects and uses personal information for the following reasons:

3.1 Information You Provide to Us

We collect information you provide to us, for example when you purchase products or services from us, request information from us, contact customer support, or otherwise communicate with us. This information may include name; address; email address; telephone number; credit card, debit card number or bank account number (solely for payment purposes); IP address; and other information you choose to submit to us.

3.2  Information We Collect Automatically Through Your Use of our Site

Google Analytics and Google Tag Manager Privacy notice

Like most websites, this site uses Google Analytics (GA), and Google Tag Manager (GTM) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.


Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA, GTM also records your computer’s IP address which could be used to personally identify you but Google does not grant us access to this. We consider Google to be a third party data processor (see section 8 below).


GA, GTM makes use of cookies, details of which can be found in Google’s resources. For more information on how Google collects and processes your data, visit https://www.google.com/policies/privacy/partners/


Disabling cookies on your internet browser will stop GA, GTM from tracking any part of your visit to pages on this website.

3.3  Pixel Tags and Cookies

Mailtactics and/or our Site Owners may use Pixel Tags, and place, read or use cookies to enable site visitors to receive customized ads or content. These cookies contain no personally identifiable information. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to third party site owners, e.g., your email address, which we may share with a data provider solely in hashed, non-human readable form.  Visitors can also express their choices for display advertising, through the following platforms: Digital Advertising Alliance opt-out platform or the Network Advertising Initiative opt-out platform. We and/or Site Owners may also use cookies for delivering personalized advertising emails. These cookies are used to identify the visitors of our advertisers’ websites and send personalized emails based on the visitors’ browsing experience. To learn more click here. To opt out, click here.


We and/or Site Owners use cookies, Pixel Tags and web beacon technology to associate certain Internet-related information about you, such as your Internet Protocol address and what Web browser you are using, with certain of your online behaviors, such as opening emails or browsing websites. Such information is used to customize ads or content and may be shared with our Site Owners.

3.4 Emails

When you send us an email the data will be collated into an email and sent to us over the Google Workspace who provide us their Email Servers to store and manage data about our customers via emails. We consider Google Workspace to be a third party data processor (see section 8 below).


Your email address, your name, your phone number, your Address, zip code, and location will remain within our database. The data will remain on these systems until you specifically request removal. If you need to delete, update or download your personal information which is hosted in our database, or at Google Workspace please send us an email or you can do that by requesting an update or downloading your personal data at this page.

3.5 Email newsletter

If you choose to join our email newsletter, the email address and the name you submit in the form on the web page will be forwarded to ActiveCampaign. ActiveCampaign is the provider of our email and newsletter services. We consider ActiveCampaign to be a third party data processor (see section 6 below).


Your email address and name will remain within ActiveCampaign’s database for as long as we continue to use ActiveCampaign’s services or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you, or by requesting removal by sending us an email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.


If you are under 13 years of age, you MUST obtain parental consent before joining our email newsletter.


While your email address remains within the ActiveCampaign database, you will receive periodic newsletter-style emails from us.

  1. About This Website’s Server

This website is hosted by Framer. 


All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS.


This website is hosted by Framer. 


All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS.

5. Use Of Personal Information

We may use personal information to:

  • Provide our services to our clients

  • Communicate about the products and services we offer, and respond to requests, inquiries, comments, and suggestions

  • Analyze and enhance our communications and strategies (including by identifying when emails sent to you have been received and read)

  • Operate, evaluate and improve our business, our websites, and other products and services we offer (including to develop new products and services)

  • Invoice and collect payment for our services

  • Establish and maintain an individual’s profile in our service

  • Comply with legal requirements, judicial process, and our company policies (including to verify users’ identity in connection with access or correction requests)

  • Protect against, identify, investigate, and respond to fraud, illegal activity (such as incidents of hacking or misuse of our website), and claims and other liabilities, including by enforcing the terms and conditions that govern the services we provide

  • Process employment applications

  • Monitor recruiting statistics, to inform our recruitment activities


We may aggregate and/or de-identify any information that we collect, such that the information no longer identifies any specific individual. We may use, disclose and otherwise process such information for our own legitimate business purposes – including historical and statistical analysis and business planning – without restriction.

6. Information We Share

We may share personal information for the purposes set out in this Privacy Notice with:

  • Service providers that perform services on our behalf, such as technology providers (including providers of payment processing, technology support, web hosting, and email communications)

  • Survey and market research providers

  • Advertising and marketing partners

  • Analytics organizations


Unless prohibited by applicable law, we reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets. If we engage in such a sale or transfer, we will – where required by applicable law – make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Notice. After such a sale or transfer, you may contact the recipient with any inquiries concerning the processing of your personal information.


In addition, we may share your information to comply with legal and regulatory requirements, and protect against and prevent fraud, illegal activity (such as identifying and responding to incidents of hacking or misuse of our website), and claims and other liabilities.

7. Third Party Data Processors

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen, and all of them comply with the legislation set out in section 2. 

8. Privacy Preferences, Rights and Choices

Individuals have certain rights and choices regarding Mailtactics’s processing of their personal information. Please note, however, that if the exercise of these rights limits our ability to process personal information, we may be precluded from providing our products or services to individuals who exercise these rights, or from otherwise engaging with such individuals going forward.


Individuals whose personal information Mailtactics processes on behalf of a client should contact that client to exercise the rights and choices described in this section.


We reserve the right to verify the identity of the individual in connection with any requests regarding personal information to help ensure that we provide the information to individuals to whom the information pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information.


For information about the rights and choices users have with respect to cookies and online tracking, please see our Cookie Policy.

Individuals have certain rights and choices regarding Mailtactics’s processing of their personal information. Please note, however, that if the exercise of these rights limits our ability to process personal information, we may be precluded from providing our products or services to individuals who exercise these rights, or from otherwise engaging with such individuals going forward.


Individuals whose personal information Mailtactics processes on behalf of a client should contact that client to exercise the rights and choices described in this section.


We reserve the right to verify the identity of the individual in connection with any requests regarding personal information to help ensure that we provide the information to individuals to whom the information pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information.


For information about the rights and choices users have with respect to cookies and online tracking, please see our Cookie Policy.


8.1 General Objections to the Processing of Personal Information

To the extent provided by applicable law, you may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to Mailtactics’s use or disclosure of your personal information will mean that Mailtactics will not be able to provide products or services to you or to otherwise engage with you.

To the extent provided by applicable law, you may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to Mailtactics’s use or disclosure of your personal information will mean that Mailtactics will not be able to provide products or services to you or to otherwise engage with you.


8.2 Access to Personal Information

You may request access to correct, amend, or delete the personal information that we maintain about you. If we grant your request, we will provide you with a copy of the personal information we maintain about you in the ordinary course of business, in a commonly used format. You may request to correct any errors in your personal information. We may reject your request to access or correct your information, as permitted by applicable law. If we reject your request, we will notify you of the reasons for the rejection. If you wish to exercise this right please contact us at lyte@mailtactics.com.

You may request access to correct, amend, or delete the personal information that we maintain about you. If we grant your request, we will provide you with a copy of the personal information we maintain about you in the ordinary course of business, in a commonly used format. You may request to correct any errors in your personal information. We may reject your request to access or correct your information, as permitted by applicable law. If we reject your request, we will notify you of the reasons for the rejection. If you wish to exercise this right please contact us at lyte@mailtactics.com.


8.3 Marketing Emails

You may unsubscribe from receiving marketing or other commercial emails from Mailtactics by following the instructions included in the email. However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as information about changes to our website terms).

You may unsubscribe from receiving marketing or other commercial emails from Mailtactics by following the instructions included in the email. However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as information about changes to our website terms).


8.4 International Data Transfers

We may transfer personal information to countries other than the country in which the data was originally collected for the purposes described in this Privacy Notice. The countries to which we transfer personal information may not have the same data protection laws as the country in which you initially provided the information.

We may transfer personal information to countries other than the country in which the data was originally collected for the purposes described in this Privacy Notice. The countries to which we transfer personal information may not have the same data protection laws as the country in which you initially provided the information.


9. How We Protect Information

We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information we maintain against accidental, unlawful, or unauthorized access, disclosure, alteration, use, loss, or destruction. However, we cannot guarantee that the safeguards we maintain will ensure the security of the personal information.

Individuals whose personal information Mailtactics processes on behalf of a client should contact that client to exercise the rights and choices described in this section.

10. Data Breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

11. Data Retention

We will retain personal information only for as long as necessary to fulfill the purpose(s) for which the information was collected, depending on the purpose(s) for which the information was collected, the nature of the information, any contractual relationship that may govern the retention of the data, and our legal or regulatory obligations. We will then destroy the personal information or anonymize the information, in accordance with applicable law.

  1. Contact Us

You may contact us with questions, comments, or complaints about this Privacy Notice or our privacy practices, or if you wish to access, delete or correct you information. Contact us at:  


Optimal Insights LLC (Mailtactics)
5830 E 2nd St, Ste 7000 #13373
Casper, WY 82609
United States


Email: lyte@mailtactics.com


If you are a resident within the European Economic Area, you also have the right to file a complaint with the supervisory authority of your member state.

13. Changes To Our Privacy Policy

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes. 

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 Strategy‑led.
Fixed pricing.
Done right.

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