Cookie Policy
This Cookie Policy explains how Optimal Insights LLC (Mailtactics) (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website.
This policy should be read together with our Privacy Policy, which explains how we collect, use, and protect personal data.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, analyze website usage, and support marketing activities.
Cookies may be:
First-party cookies — set by our website
Third-party cookies — set by external service providers (for example analytics or advertising platforms)
We may also use similar technologies such as pixels, tags, and local storage.
Why We Use Cookies
We use cookies for the following purposes:
2.1 Strictly necessary cookies
These cookies are essential for the website to function correctly.
They enable core features such as page navigation, security, and form submissions.
These cookies do not require consent.
2.2 Analytics cookies
These cookies help us understand how visitors interact with our website so we can improve content, structure, and performance.
For example, we may use tools such as:
Google Analytics
These cookies collect aggregated and anonymized information such as:
pages visited
time spent on the website
traffic sources
general geographic region
Analytics cookies are only placed after you provide consent where required by law.
2.3 Marketing cookies
We may use marketing cookies to measure the effectiveness of advertising campaigns and to show relevant content or advertisements on other platforms.
Examples may include:
Meta (Facebook / Instagram) Pixel
LinkedIn Insight Tag
Google Ads remarketing tags
These cookies are only placed if you accept marketing cookies through the cookie banner.
Cookies We Use
Your Cookie Choices
When you first visit our website, you may be presented with a cookie banner allowing you to:
accept all cookies
reject non-essential cookies
customize your preferences
Additionally, most web browsers allow you to:
delete existing cookies
block future cookies
set notifications when cookies are placed
Please note that disabling certain cookies may impact website functionality.
If you wish to prevent Google Analytics from collecting information about your website visits, you can install the Google Analytics opt-out browser add-on.
In addition, you can opt out of interest-based advertising from participating companies by visiting www.aboutads.info/choices, or, if you are located in the European Economic Area, www.youronlinechoices.eu.
International Data Transfers
Information collected through cookies may be processed in countries outside your place of residence.
Where required, we use appropriate safeguards to protect personal data, such as contractual protections with service providers.
Changes To This Cookie Policy
We may update this Cookie Policy from time to time to reflect legal, technical, or business developments.
The latest version will always be available on this page.
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